Clearly labelled. Properly agreed.
Advertising with creators needs clear rules. This is how we handle disclosure, rights and contracts.
Disclosure
Advertising is advertising.
When creators receive something in return for posts, such as a fee, accommodation or flights, those posts must be clearly recognisable as advertising under the rules that apply in Germany. We make sure every post in a campaign is labelled.
This protects you, the creators and the trust of the audience. And it works: open advertising comes across as more credible than hidden advertising.
What we agree
Everything in writing.
Usage rights
How long, on which channels and whether content may be used for paid advertising.
Deliverables
Number and format of content, publishing dates and approvals.
Fees
Fees and in-kind services are itemised separately.
Cancellations
What applies if a flight is cancelled, a creator drops out or the weather doesn’t play along.
This page gives an overview of how we work and is not legal advice.
- Campaigns
- from €30,000 plus VAT
- Target market
- Germany · Austria · Switzerland
- Pricing
- Fees, not commission