Frequently asked questions.
Short answers to common questions from hotels, destinations and creators.
General
About Æ Society.
What is Æ Society?
A partner for international tourism marketing. We develop creator campaigns for hotels, destinations and experience providers that want to win guests from Germany, Austria and Switzerland.
Are you an influencer agency?
No. We don’t place creators from a fixed roster. We assemble a dedicated team for every project and are accountable for the whole campaign, down to the proof of results.
Which countries do you offer campaigns for?
For hotels and destinations in 14 countries, from Albania and Greece to Italy and Spain, Egypt and the USA. More countries on request.
Campaign
Process and measurement.
How long does a campaign take?
From the first enquiry to publication usually a few weeks. The trip itself typically takes a few days.
How do you measure success?
With individual links, dedicated landing pages and booking codes. Beyond reach and engagement you see visits, enquiries and bookings.
Do you only work with big creators?
No. What matters is whether the audience lives in the DACH region, travels and can afford your property.
Costs & rules
Pricing and rules.
What does a campaign cost?
Campaigns start from €30,000 plus VAT. The budget depends on the number of creators, length of stay, production and usage rights.
Is providing accommodation and meals enough?
No. In-kind services are part of the budget but replace neither fees nor project management.
Are posts labelled as advertising?
Yes. Every post in a campaign is clearly labelled as advertising in line with the applicable rules.
Who may use the content afterwards?
Usage rights are agreed in writing beforehand, on request also for your website, social media and paid advertising.
- Campaigns
- from €30,000 plus VAT
- Target market
- Germany · Austria · Switzerland
- Pricing
- Fees, not commission